The state’s sole vendor of overpriced specialty plates is making news again with some of its most unpopular designs. Several specialty license plates are on the chopping block due to poor sales performance (in addition to causing confusion for police officers across the state of Texas). This is according to the Dallas Morning News.
“The DMV now requires that plates have at least 200 active users, a decision driven by police complaints about a glut of confusing tags since the state’s exclusive vendor began customized sales five years ago.”
In a response, My Plates has decided to rebate the poor-selling plates in an effort to drive sales. What a novel ideal, offer a product at a lower price to increase sales. It’s a shame that MyPlates.com can’t apply this principle to their entire product line. I’m not too excited about this discount program. In the past, MyPlates coupons only apply for the first year, then revert to the regular, overpriced amount when renewal is due. And in my experience, some times they just want to increase the price even higher.
The article also reports that the DMV is investigating if restrictions are needed to reduce the number of graphic-cluttered plates that My Plates offers.
All this talk about personalized licence plates and law enforcement reminds me of the line from the 1996 classic, Fargo. “Say Lou, did you hear the one about the guy who couldn’t afford personalized plates so he went and changed his name to J3L2404?”
Source: Dallas Morning News